In celebration of 20th anniversary of their best-selling Rose Face Mask, fresh collaborated with a California-based artist Jayde Cardinalli on a limited-edition watercolour design of the rose petal-infused formula.
According to Jayden, the illustration creation was inspired by the silky gel mask – which is best known for its ability to gently soothe, tone and hydrate the skin; While the limited-edition Rose Face Mask packaging was given the wild and lush feel to reflect the mask’s silky, soothing and flower-infused texture.
The Rose Face Mask was the first product in fresh’s Rose collection which was launched in 2000 and has been a best seller since its launch. The mask possess instant hydrating formula features real rose petals suspended in a silky gel and drenches skin with soothing rosewater, calming cucumber extract, cooling aloe vera gel, and a brightening blend of teas, as well as Porphyridium cruentum, a hydrating algae, extract helps to retain moisture for soft, supple skin with plumping effect. The mask can be used daily and suitable for any skin type.
The limited-edition fresh Rose Face Mask will be available online at Sephora.my on July 16, Sephora stores on July 30 and Fresh Mid Valley Boutique on August 4.