Bringing cushion innovation to the next legacy, LANEIGE introduces the all-new NEO Cushion, the 1st Blue Light Cushion Foundation which comes with a 360-degree borderless design and one-touch spinning refill. Designed with powerful makeup attributes, the LANEIGE NEO Cushion comes in two different variations which includes:
- NEO Cushion Matte in NEO Mint Green colour that offers a matte makeup finishing and 24 hours longer lasting flawless complexion.
- NEO Cushion Glow in a NEO Pink colour tone, offering a 24 hours prism-like glowy complexion with skincare benefits.
The LANEIGE NEO Cushion contains Titanium Dioxide which helps to filter and protect our skin from the blue light emitted by the gadgets, and it is currently the 1st cushion to be certified for blue light filtering.
The all-new LANEIGE NEO Cushion is designed in collaboration with Korean designer Yeongkyu Yoo, an innovative designer, to give users a marvelously fresh and new perspective of a cushion, from the product design to user experience. The simplicity design of the cushion resembles a single monolithic block lending a sense of aesthetic satisfaction to the user while its integral 360-degree borderless design with no front and back borders makes it comfortable for the user to hold.
Additionally, another key unique highlight of the LANEIGE NEO Cushion features the “One-Touch Spinning Refill” method offering users the ease of replacing the refill with a single rotation, which makes flexible and convenient for both right-handed and left-handed users.
The LANEIGE NEO Cushion offers 7 colour shades to match different skin tones and the available shade includes: 13N, 21N, 23N, 25N (NEW), 31N, 33N and 35N.
LANEIGE NEO Cushion Matte (SPF 42 PA++) 15g*2 – RM160
The LANEIGE NEO Cushion Matte comes in mint colour and is innovated to give a flawless and long-lasting coverage with a comfortable matte finishing all day long. Formulated with Vivid Coverage Technology, the foundation cushion is infused with Ultralight Powders aimed to provide medium to full buildable coverage by instantly covering pores, imperfections and unevenness naturally.
Powered by Humid Defense™ Technology the cushion helps to control excessive sebum, allowing the makeup to last up to 24 hours, keeping skin looking luminous even under hot and humid weather. The cushion is also specially designed to be able to be reapplied multiple times throughout the day without getting cakey.
The LANEIGE NEO Cushion Matte comes with a “Micro-Cutting Puff” where the surface of the puff is given slits to enable the puff to hold enough foundation for a buildable thin and yet full coverage on skin.
LANEIGE NEO Cushion Glow (SPF 50+ PA+++) 15g*2 – RM160
The LANEIGE NEO Cushion Glow comes in pink colour and is designed to accentuate the beauty of the bare skin by giving our skin a prism-like glowing complexion upon application. The foundation cushion is formulated with Liquid Diamond which embodies liquefied diamond powder turned into silver pearl liquid, enabling the expression of glowing skin from every angle.
Formulated with True Color Solution Pigments, the cushion offers instant clear and bright complexion upon application and with its anti-oxidising effect it can prevent the skin from darkening. It is also clinically proven that the Dewy-Lasting Technology which was used to create the Laneige NEO Cushion Glow helps to retain moisture in the skin that is five times stronger than Laneige’s popular whitening BB Cushion, making hydration last for 24 hours on skin.
The LANEIGE NEO Cushion Glow comes with an “Air-Hole Puff” where the middle of the puff contains 40 air holes allowing a soft application on the skin without losing moisture. This gives the application a radiant and dewy look with a bouncy soft finish.
The all-new LANEIGE NEO Cushions will be available at all LANEIGE beauty counters or boutiques nationwide from August 1st onwards or shop online at Zalora, Hermo, Shopee, Lazada and Go Shop TV and have it delivered directly to your doorsteps.
SOMETIME FOR LANEIGE SPECIAL EDITION
In line with the launch of the all-new LANEIGE NEO Cushion in Malaysia, LANEIGE collaborates with renowned bag and accessories specialist brand, Sometime by Asian Designers to create a SOMETIME FOR LANEIGE special edition Estela canvas bag (worth RM119).
Shoppers will be entitled to a complimentary SOMETIME FOR LANEIGE special edition Estela canvas bag of choice (based on colours while stocks last) with every purchase of LANEIGE normal-priced items which includes the Neo Cushion of choice worth RM680 and above during the promotional period of 1st August 2020 to 15th September 2020 at any LANEIGE beauty counters and boutiques nationwide.
As part of the collaboration, every Sometime by Asian Designers’ customer will also be entitled to a RM30 off on any LANEIGE NEO Cushion with any purchase at www.sometime.asia or their showroom in The Gardens Mall, KL. They will also be entitled to redeem a sample of the NEO Cushion sample for themselves at any LANEIGE beauty counters or boutiques (available while stocks last), from 1st August until the end of September 2020.
To find out more about LANEIGE NEO Cushions or the collaboration with Sometime by Asian Designers, visit https://www.sometime.asia/
