LANEIGE has chosen actor Park Seo Jun as their new brand model for its Laneige HOMME range. Seo Jun’s burst in popularity increased as he has made appearances in drama, film, and TV shows. Recently, he has received great attention from the viewers as a warm, hard-working part-time server in TVN’s popular TV show ‘Yoon’s Kitchen 2’.
“Park Seo Jun’s bright and healthy image is consistent with the brand image”, asserts Claire Jin, the Vice-President of LANEIGE. “LANEIGE is happy to work with Park Seo Jun and we hope to bring customers more products for a clean and healthy skin.”
Seo Jun also commented, “I am very excited to be the new face of LANEIGE, a brand that is globally representing Korea. I will make every effort to fully endorse LANEIGE in many diverse ways.”
Seo Jun’s first LANEIGE gig is with LANEIGE HOMME Blue Energy Essence in Lotion which is what men need to repair dry and dull skin.
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