Swedish beauty-tech brand, FOREO, will introduce its latest innovative facial cleansing device, LUNA™ fofo, in Malaysia. This latest addition to its best-selling LUNA facial cleansing range, LUNA™ fofo by FOREO is an ultra-hygienic facial cleansing brush fitted with advanced skin sensors that analyse your skin’s moisture levels and conditionin each zone, before preparing a personalised cleansing routine that is unique to your skin’s condition. Its algorithm uses artificial intelligence and machine learning to create customised facial cleansing routines for individual users, as well as an enhanced understanding of how best to care for every skin type.
The LUNA™ fofo by FOREO comes with an advanced dual skin sensors which can be paired with the FOREO For You app through Bluetooth to read the hydration levels, to analyse your skin’s true age, moisture levels, and overall complexion to create a bespoke cleansing routine for you. The advanced dual skin sensors are capable of reading hydration levels across 1,000 units per second. Bluetooth technology connects the device to a custom-built FOREO For Youapp, downloadable to users’ smart phones.
Aside from its unique algorithm, LUNA™ fofo boasts many of the signature features that have FOREO’s facial cleansing brushes the number 1 in their category, with a FOREO product soldonce every 3 seconds in 2017. They include:
- State-of-the-art T-Sonic™ technology at a rate of 8,000 pulsations per minute;
- Gradated touchpoints for precision cleaning;
- Lightweight, ergonomic design;
- Ultra-soft silicone that is 35 times more hygienic than nylon bristles, and suitable for every skin type;
- Inbuilt timer to alert users when to switch zones;
- Battery-replaceable, and good for up to 400 uses each time
Ever since its beta launch in July 2018, where FOREO shipped 900,000 LUNA™ fofos to US beauty fans in partnership with the FabFitFun Beauty Subscription site, its skincare algorithm has been getting smarter by the day. By applying AI and machine learning to skincare results, the algorithm has been updated and refined to automatically customise a routine that delivers maximum skincare benefits. In doing so, LUNA™ fofo already has 900,000 skincare consultations under its belt — the same as a beautician or cosmetologist with 700 years of experience!
Comes in a range of four colours – Fuchsia, Pearl Pink, Mint and Purple, LUNA™ fofo will be available at Sephora from 1st October 2020 at retail price of RM415. It will also be available online at FOREO’s Official Store on Lazada and Zalora from 1st November 2020 onwards.
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