K-beauty brand Laneige has upgraded its Time Freeze Line with focuses on rejuvenating the skin with moisture and resilience to retain the vibrancy of youth. With the technology of the pinitol TIMP-3 in Skin Fit Up and the Hyaluronic Acid Bouncing Water, the new upgraded Time Freeze line helps enhance the elasticity and moisture content of the skin for youthful outlook with enduring suppleness. The Skin Fit Up is Laneige’s patented collagen-producing technology that features a unique blend of the collagen- producing pinitol TIMP-3 protein and musk mallow seed extract.
The latest upgrades to the Time Freeze line of products – the new Time Freeze Essence EX (40ml) and the Time Freeze Intensive Cream EX (50ml), emphasising on moisturization as well as firmness, which helps enhance the elasticity and moisture content of the skin for youthful outlook with enduring suppleness. The upgraded Time Freeze Essence EX and Time Freeze Intensive Cream EX will be available at all LANEIGE beauty counters and boutiques in Malaysia starting September 2017.
The new Time Freeze line also includes the Time Freeze Eye Serum (20ml), which contains Kelp extract found in seaweed which works to prevent skin damage around the eyes. In addition, the Time Freeze Eye Serum is designed to improve eye contour elasticity, brighten dark circles, lessen wrinkles forming under the eye and also supply nutrition to our eyelashes. The Time Freeze Eye Serum also holds many benefits for our eyes including:
- Increasing the length of eyelashes
- Alleviating double wrinkles around the eyes
- Alleviating drooping eyes
- Improving eyes prone to sty conditions
- Brightening dark circles by improving blood circulation around the eyes
- Lifting eyes for a younger and healthier look
Another innovative product in the Time Freeze line is the Time Freeze Firming Sleeping Mask and an accompanying roller applicator. A key component of this sleeping mask is its Sleep-Tight TM technology, a mesh-structured shape memory formula to provide an instant lift to skin. There are two types of polymers contained in the Sleep-Tight TM technology.
The first is a shape memory polymer, which has the ability to return to its original shape and is absorbed into the skin to moisturise it. The other component of this technology is a natural polymer, which is obtained from oats. The natural polymer holds the skin tight and firm to help retain firmness over a longer amount of time. Working together, the combination of shape memory polymers and natural polymers replenish the skin with elastic elements for a tight, firm hold that helps keep the skin youthful-looking and supple.
Paired with the Time Freeze Firming Sleeping Mask, the Face-fit Roller amplifies the lifting effects of the sleeping mask and is used to sculpt the face into a perfect V-shape. The Face-fit Roller is not an electrical device and does not require batteries.
