With Malaysia’s year-round sun exposure, concerns about UV damage—leading to dark spots, premature ageing, and uneven skin tone—continue to rise. In response, Safi Malaysia has unveiled its latest skincare innovation, the Safi Perfect White 3X Advance Brightening Sunscreen SPF 50+ PA++++, designed to offer comprehensive protection while brightening the skin.
Infused with 100X Vitamin C from Kakadu Plum, the sunscreen penetrates deep into the skin to reduce dark spots and reveal a brighter complexion. Complementing this, Glycolic Acid exfoliates dead skin cells, while Niacinamide works to even out skin tone.
The lightweight formula provides broad-spectrum SPF 50+ PA++++ protection, shields from both UVA and UVB rays, and leaves no white cast, making it ideal for daily use. Priced at RM19.90, the sunscreen is available at leading pharmacies such as Watsons and Guardian, as well as online on TikTok, Shopee, and Lazada.
In conduction with the launch of the sunscreen, Safi hosted a roadshow at Premier Terrace @ Lot 10 themed “Dome of Defense: Under Our Protective Dome” from 3rd to 6th October 2024. Visitors enjoyed product sampling, DIY activities, exclusive promotions, and the chance to win a 1-night stay at Glamz Genting in a lucky draw.
For more details, visit www.safi.com.my or follow @safimalaysia on Instagram.

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