Ever felt like your skincare is not working as it should be or your skin is just not absorbing the products like it used to? As we age and our skin goes through numerous stresses, it loses its ability to respond to its senses hence, sometimes some products show no effect on our skin. Shiseido launches the brand new range of moisturizers, the Shiseido Essential Energy range that will help to reboot your skin’s censors to make your skin more awake to receive all the goodness your skincare has.
Inspired by the beauty of neuroscience, the range is made with ReNeura Technology™ that reawakens your skin’s sensors to better communicate information and it’s made up of two key ingredients such as:
- Active Response Powder (Detect) – Is an elastic, micro-spherical powder that can move and adapt its shape, so movement is communicated to the skin and makes it easier for your skin to detect information.
- Ashitaba (Transmit) – Naturally growing on coastal lands in Hachijo-jima, Japan, this lush green plant is named for its regenerative powers. It is known to protect mitochondria from damage in order to boost the energy efficiency of nerve cells to smoothly send signals.
It also contains Citrus Unshiu Peel Extract which helps to support your skin’s inner moisture-generating power.
The star product from the range is none other than the Essential Energy Moisturizing Gel Cream because of its fresh, lightweight texture that’s fast absorbing. These moisturizers are also suitable for people from the age of 25 – 45 and all skin types as its non-comedogenic, dermatologist-tested, paraben-free, and mineral oil-free.
The launch held at Slate @ The Row, Kuala Lumpur brought guests through an experiential journey where their sense of sight, taste, and touch were tested.
Things got a little fun as the guests compete to see who has the highest score at a mini-game that involved using their sense of touch to navigate through the neurons at the shortest amount of time.
With the design inspiration from traditional Japanese Raku ware, guests were also treated to a DIY pottery design workshop where they can add patterns to their own pottery.
Did you know that the jars came in 64 different shapes that are inspired by Japanese Raku ware, a type of pottery traditionally used in Japanese Tea Ceremony. So the jar itself triggers your sense of sight and touch as you use it. Your sense of smell will also detect a hint of rose and jasmine combined with fruity scents of pear, slightly sweet lime, and a wave of orange which relaxes you during your skincare routine.
With up to three moisturizing varieties to choose from such as the Essential Energy Moisturizing Gel Cream, Moisturizing Cream, and Day Emulsion SPF 30 PA+++, you’re bound to find the perfect one for your skin. Apply any of these moisturizers after using your serum and Ultimune.
The Shiseido Essential Energy range will be available at Shiseido counters nationwide from 1st April 2018 onwards.
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Read also: Bring Out Your Skin’s Luminosity With The Shiseido White Lucent Range
