#Scenes: Special Appearance of Super Junior’s Siwon For Kiehl’s Made Better Launch At Nature’s Playground

By
Angie T.
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Image courtesy of KIEHL'S

Korean superstar of boy group Super Junior, Siwon Choi made a special appearance at Nature’s Playground, Sunway Pyramid last Saturday for the launch of Kiehl’s Made Better. The pop up opens to public for 7 days from 26 June to 2 July 2019 at Lower Ground 2, Blue Concourse, Sunway Pyramid.

Siwon Choi, officiated the launch of Kiehl’s Made Better, along with Malek Beckdache, L’Oréal Malaysia Managing Director, Jennie Ma, General Manager of L’Oréal Luxe, Yvonne Liew, Deputy General Manager of L’Oréal Luxe and HC Chan, CEO of Sunway Malls & Themeparks. (Image courtesy of KIEHL’S)
Siwon posed handsomely at the Calenduland (Image courtesy of KIEHL’s)

The concourse transformed into a larger than life playground – a fun way for new and old friends of Kiehl’s to engage with the brand and learn more about Kiehl’s naturally-derived ingredients, ethos and core products.

Image courtesy of KIEHL’S
Image courtesy of KIEHL’S
Image courtesy of KIEHL’S
Image courtesy of KIEHL’S

Siwon’s super-fans waited for his arrival as early as 8:00am. The Blue Concourse was quickly filled with thousands of fans, chanting his name in anticipation of his arrival at 2:00pm.

Simon’s fans packed the mall to catch the glimpse of their Oppa (Image courtesy of KIEHL’S)
10 winners were brought on stage to receive a RM 500 Kiehl’s Calendula gift set from Siwon and a photo opportunity (Image courtesy of KIEHL’S)

To reinforce Kiehl’s Made Better campaign, Siwon shared personal stories undertaking recycling, efforts and advice on making the world a greener and healthier place. ”I believe in two things: Mission & Responsibility. Protect our planet for the future of our next generation”, said Siwon.

Siwon Choi (Image courtesy of KIEHL’S)

 

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Oppa @siwonchoi arrived in Malaysia to attending the launch of @mykiehls Made Better at the brand’s Nature’s Playground in @sunwaypyramid today! His fans were waiting since morning to get a glimpse of the K-pop heartthrob who is also a member of Super Junior! . Swipe left to learn about his commitment to make the world greener and a better place, as well as his most favourite Kiehl’s products! . Kiehl’s Made Better™ is the brand’s platform which connects Kiehl’s ongoing efforts in sustainability – through formulation, packaging, manufacturing and recycling, and philanthropic commitments, to the aspirations of Kiehl’s customers in an authentic and differentiated way. . #mykiehls #mynaturesplayground #kiehlsmadebetter #siwonchoi #siwon #최시원 #崔始源 #superjunior #sustainability #recycling #greenerworld #csr #maketheworldbetter #greenerworld #pampermy

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Since 1851, Kiehl’s has been dedicated to using more sustainably sourced and naturally derived ingredients, using responsible packaging and manufacturing, and are committed to a future Made Better, an ongoing efforts in sustainability through 5 pillars:

  • Using NATURALLY DERIVED INGREDIENTS
  • Ingredients which are SUSTAINABLY SOURCED
  • Using POST-CONSUMER RECYCLED MATERIALS
  • Dedication towards RESPONSIBLE PACKAGING & MANUFACTURTING
  • KIEHL’S GIVES– our support for the communities for, HIV/Aids research, children’s well-being & environmental education

Read also: #NewIn Kiehl’s Made Better x John Legend Limited Edition Rare Earth Mask

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