SHISEIDO, the Japanese luxury cosmetic and skincare brand has launched a new sunscreen that offers both suncare and skincare benefits – which is just right for our hot and humid weather! The new SHISEIDO Urban Environment Triple Beauty Suncare Emulsion Sun Dual Care SPF 50+ that comes with sunscreen protection with skincare results, is made to target wrinkle factors and boost radiance with its Sun Dual Care technology!
The new Sun Dual Care technology is SHISEIDO’s new breakthrough approach that does more than just protect skin against sunburn but also makes sunlight function as skincare. Comprised of Spirulina extract and fluorescent zinc oxide, this technology converts a portion of sunlight to beneficial light with skincare benefits that lead to healthy vibrant skin.
Formulated with Shiseido’s breakthrough SuperVeil-UV 360 Technology, SHISEIDO’s Sun Dual Care creates a more uniform, tighter network of coverage as the SuperVeil-UV 360 Technology lays a form-fitting veil of high UV protection evenly across the entire application area, covering all the angles.
Shiseido has also developed an anti-pollution technology that helps protect skin from urban pollutants such as dust and soot, which cause oxidation. The formula of Dual Sun Care is enhanced with a complex of Black Tea Extract and the Protection Powder helps skin become more resistant to air pollutants and suppresses the damaging effects including inflammation, cell oxidation and protein denaturation.
In conjunction with the launch of SHISEIDO’s Sun Dual Care, the brand is collaborating with Reef Check Malaysia to raise awareness on creating a cleaner, more vibrant underwater world. With every bottle of SHISEIDO suncare sold at the brand’s on-ground stores or official online store, the brand will be donating RM10 to Reef Check Malaysia in hopes to raise a total of RM20,000 to plant 200 corals in Pulau Tioman. Learn more about this initiative at shiseidomalaysia.com.my.
