Is the cause of your skin issues genetic or the environment? A survey by SK-II revealed that most people believe that skin issues are determined by genes but contrary to popular belief, SK-II’s latest Atmosphere Study identified that 80% of skin damage is actually caused by external aggressors.
JUST 10 MINUTES OF UV EXPOSURE MAY DAMAGE YOUR SKIN. The next time you step out of the office for 10 minutes, remember that your skin is exposed to enough UV to cause skin damage. In fact, UV levels are at its peak during lunchtime and between March to June.
But isn’t sunscreen products enough? UV may be a more common cause of skin damage but the study revealed that infrared light penetrates deeper into the skin than UV and our skin is more exposed to infrared light than UV light. When infrared light is absorbed by the skin, it’s felt as heat, unlike UV which the skin responds to by turning darker. Pollution produced by exhausts from vehicles, and burning of fuel or wood can also damage the skin.
Other sources of pollutants are seasonal phenomenon like the haze that affects Southeast Asian countries such as Singapore and Malaysia can cause skin irritation, roughness and even impact on skin aging.
Which is why SK-II’s NEW UV: Atmosphere range is included into its award-winning whitening series – a holistic UV range including the NEW SK-II Atmosphere Airy Light UV Emulsion SPF30/PA+++ and the Atmosphere CC Cream SPF 50/PA++++ (which replaces the Aura Activator CC Cream with no ingredient change).
Atmosphere Airy Light UV Emulsion SPF30/PA+++
This SPF Emulsion is designed to create a holistic layer to combat visible aging signs, such as wrinkles, spots and dryness, caused by not only UV and pollution but also infrared light. The Atmosphere Airy Light Emulsion SPF 30 is formulated with the “Atmosphere Therapy Complex O21,” the combination of concentrated Pitera™, naturally derived key ingredient Opuntia (a member of the cactus family that thrives to in the harshest environment, it contains high level of minerals, carotenoids, fatty acids and essential oil), and Niacinamide that work together to protect and repair the skin.
- Protects skin from darkening under UV
- Protects skin from redness when exposed to UV
- Provides coverage to help shield skin from pollution and IR
- Improves skin fairness after 7 days of use
It provides an airy light texture because of its unique oil and thickener ratio. Despite its high level of SPF protection and hydration, it contains only 2/3 the amount of oil found in other similar products, eliminating any greasy residue for breathable protection.
Atmosphere CC Cream SPF50/PA++++
After applying the SK-II Atmosphere Airy Light UV Emulsion SPF30/PA+++, top it off with the Atmosphere CC Cream SPF50/PA++++ to provide another protective, even base to your skin before continuing with the rest of your makeup.
The SK-II Atmosphere Airy Light UV Emulsion SPF30/PA+++ retails for RM259 (30g) and
Atmosphere CC Cream SPF50/PA++++ retails for RM299 (30g) at all SK-II counters nationwide.
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