SK-II brings bare skin to the spotlight with its latest campaign—the #BareSkinProject which stars six global celebrities who have boldly taken on the challenge to reveal their bare skin for the first time with the help of SK-II’s signature Facial Treatment Essence.
The #BareSkinProject’s first endeavour, a photoshoot by world renown photographers from
Magnum Photos, features SK-II’s six celebrity muses–Chloe Grace Moretz, Chun Xia,
Kasumi Arimura, Mayu Matsuoka, Ni Ni and Tang Wei in a bold and unfiltered light. To offer the most authentic vision of bare skin beauty, all six celebrities were photographed with no makeup on their skin by photographers Christopher Anderson, Alessandra Sanguinetti and Jim Goldberg. There was also no skin retouching for all photos in the #BareSkinProject.
“It’s still unconventional to see female celebrities photographed bare skin, and through the #BareSkinProject, we hope to provide a different point of view.” said Sandeep Seth, CEO,
Global SK-II. “We are proud to partner with six brave personalities who share the same goal. We hope their authentic journeys with Facial Treatment Essence will inspire women all over the world to embrace their natural bare skin beauty.”
“It was so refreshing to hear about a campaign that aims to embrace women’s natural beauty and spark a movement of authenticity and confidence,” said American actress Chloe Grace Moretz. “I knew that this was a perfect fit for me and what I represent.”
As part of the campaign, SK-II will also launch short films that intimately document each celebrity’s personal journey with Magnum Photos. They will be revealing their bare skin and
showcasing their unique skin journey with Facial Treatment Essence.
For more information and to see exclusive #BareSkinProject content, visit the #BareSkinProject online exhibition on SK-II’s Instagram at https://www.instagram.com/skii/ or visit sk-ii.com.
