As urbanites, our lifestyle takes us through the busy streets and cubicle-enclosed desks which expose us to external and internal forms of pollution. The city air is polluted with fine particles, toxic gasses, and ozone, and as we breathe in those harmful gasses and eat an unbalanced diet, our health takes a toll and our skin ages faster.
As more urban women realize that pollution is one of their skin’s main aggressors, just behind stress and a lack of sleep, Lancôme laboratories have crafted a new skincare and makeup ritual with a promise of a “safe zone” dedicated to city dwellers who, day after day, want to say no to pollution-induced dark spots and signs of aging. A ritual that promises to restore sought-after skin clarity and a fresh, rosy, dewy complexion – a sign of youthfulness and feels fresh and light on the skin.
Meet the Lancôme solution: a cocktail of antioxidant and anti-pollution active ingredients, which are found in the Blanc Expert-UV Expert formulas in the UV Expert Youth Shield Aqua Gel SPF50 PA ++++, Blanc Expert Mousse Lotion, Blanc Expert Cushion Light Coverage, and Blanc Expert Cushion High Coverage.
• Moringa: the leaves of this tree native to India, renowned for its “300 benefits”, are extremely rich in vitamins, minerals, and proteins. Known for its action on pollution and against the fine particles that adhere to and penetrate the skin, Moringa is found in UV Expert Aqua Gel and Blanc Expert Cushion.
• Vitamin E: it is vital for the body but is not produced by it in any ways. Vitamin E has many positive roles, including its important antioxidant action, traps the free radicals and has anti-ageing virtues. Vitamin E is present in UV Expert Aqua Gel.
After cleansing, start your skincare routine with the:
Blanc Expert Mousse Lotion, RM240
This micro mousse lotion used after cleansing promises to prepare your skin to benefit from subsequent skincare. It diffuses its depigmenting and soothing active ingredients over the skin and has Salicylic acid that acts on the surface to help to remove dead cells which imroves your skin’s luminosity and freshness.
End your skincare routine with the ultra-protective refreshing veil:
UV Expert Youth Shield Aqua Gel SPF 50 PA++++, RM195
This aqueous gel contains filters and active ingredients that effectively maintain a “safe zone” from UV rays and air pollutants for all skin types. While, the extremely lightweight texture delivers nutrition and intensive hydration to every dermis, even sensitive, with an extremely lightweight action.
Then start your makeup base where you can choose to have:
Blanc Expert Cushion Light or High Coverage, RM188 each
Already renowned for its lightness, long-lasting hydration and second-skin effect, Blanc Expert Cushion Light Coverage continues to improve the sensory feel of skincare with an airy texture and an antioxidant formula. Your skin will have a rosy, windswept glow thanks to one of its secret ingredient, Aeragel. Composed of air at 90%, the Aeragel particle is twice as light and luminous as a conventional particle which makes it a major active ingredient in Blanc Cushion Expert, all the more so as its porous nature allows it to absorb up to four times its weight in sebum, offering the promise of an infallible hold.
Whereas, the secret for the cushion’s High Coverage is the PolarTM technology developed for Lancôme. The cushion consists of fibres identical to those in fleece clothing, finely intertwined to hold a formula that provides more coverage than a traditional cushion, while delivering just the right amount of product upon application.
With a newly improved formula that contains four new ingredients renowned for their antioxidant properties, particularly Moringa extract and Baicalin, which shields against oxidative stress, now you can have even skin tone and protected skin for hours. Available in 11 shades, the Blanc Expert also comes in a Fluid version with the same lightness and the same fresh and radiant result.
The Lancome UV Expert-Blanc Expert products will be available at all counters at end of February 2017:
- UV Expert Youth ShieldTM, Aqua Gel SPF50 PA ++++, RM195
- Blanc Expert Mousse Lotion, RM240
- Blanc Expert Cushion Light Coverage, RM188 & Blanc Expert Cushion High Coverage, RM188
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Read also: Lancome Opens Its First SEA Flagship Boutique In The Gardens Mall
