Song Hye-Kyo has officially made her move from being Laneige’s brand muse to become the new brand muse for Sulwhasoo which is also one of the brand under the Amorepacific group. See her thoughts on becoming Sulwhasoo’s new muse below.
Sulwhasoo said Song Hye-Kyo has been chosen as its brand muse because she is a versatile actress with incredible charm who can communicate Sulwhasoo’s heritage to customers around the world in an inspiring way.
Gotta thank her acting chops in popular Korean dramas such as Descendants of the Sun, That Winter, the Wind Blows and Worlds Within for that, not forgetting her flawless skin too. She also served as an ambassador to promote the recent Korea-China Trade and Economic Partnership Conference.
As a brand that embodies Korea’s unique cultural beauty, Sulwhasoo is set to work with Song Hye-Kyo to spread its message of true aesthetics found in the philosophy of harmony and balance between the traditional and the modern. Song Hye-Kyo will officially make her debut as the brand’s muse at Sulwhasoo stores in Korea and abroad, both online and offline, from April 2018.
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Read also: This is Song Hye Kyo Healthy Keep Fit tips you need to know
