Whether in social media or magazine headlines, the ageism conversation around women being “too old” or “too young” to pursue seemingly every activity under the sun has never been greater.
POND’S has surveyed 1,000 American women across generations to better understand how they perceive age limitations in their own lives and uncovered that nearly 7 out of 10 women agree that society places arbitrary age limits on what women can do. 92% percent of women still feel a woman can be too old or too young for certain activities and assigned threshold ages:
- Dating online: 59 is too old & 20 is too young
- Wearing makeup: 65 is too old & 17 is too young
- Being the CEO: 59 is too old & 24 is too young
- Having kids: 46 is too old & 20 is too young
- Starting a new career: 55 is too old & 23 is too young
- Getting married: Age 64 is too old & 19 is too young
- Backpacking around the world: Age 54 is too old & 21 is too young
This dichotomy inspired POND’S® new #AntiAgeLimits initiative with actress Jordana Brewster for its Rejuveness moisturizer. Both partners believe that age limits shouldn’t hold women back from becoming their best selves at any age.
“I’ve personally had a very unconventional path. I delayed school to start acting at a young age – despite many telling me that I should wait until I was older – and now that I’ve been acting for years, people seem surprised to hear that I’m hoping to try my hand at new things like writing and producing as I get older,” Brewster shared her experience. She advised women that “Don’t let anyone tell you that you’re too old or too young.”
