It’s no secret women value their beauty products – from scouring online reviews to scanning video how-tos, millions of women are on the hunt for the latest finds to look and feel their best. Intrigued by the relationship women have with their beauty products, Dove fielded a national survey to unveil which of women’s beauty routine staples they prioritize and how they impact their confidence. After all, over 7 in 10 women agreed that a “beauty product” is any product that makes a woman feel more confident.
Deodorant was not only the product that made women feel the most confident, but it was also a step in their morning beauty routine they’d never want to skip. In fact, they said putting on deodorant before leaving the house is nearly:
- 5 times more important than washing their hair
- 8 times more important than putting on mascara
- 13 times more important than wearing lipstick or lip gloss
The data also uncovered interesting truths about the impact underarms can have on how women feel and act on any given day. When women have forgotten to apply deodorant it was revealed that:
- 87 percent feel self-conscious
- 67 percent distance themselves from others
- 49 percent have gone back home to put it on
While odor and wetness protection spring to mind when thinking about caring for underarms, nearly 2 in 3 women say they have experienced another type of issue, whether it be irritation, uneven skin tone, dry skin or red marks. In fact, the survey showed 88 percent of women agree they would prefer a deodorant that also provides skin care benefits in addition to odor and wetness protection.
Related:
Consider This Tip Before Grabbing a Lemon to Lighten Your Underarms;
Say Goodbye to Body Odour with These Tips
Cover image: nexcesscdn.net
