Malaysian skincare brand, The Raw., is harnessing this power by leveraging Shopee Live to educate skincare enthusiasts and provide real-time consultation. Through interactive livestream sessions, the brand’s experts offer personalized advice, debunk skincare myths, and foster a community of empowered skincare consumers.
During these sessions, viewers can ask their burning questions, whether it’s about product compatibility, ingredient interactions, or skincare routines tailored to their specific needs. The Raw.’s experts patiently address these concerns, sharing valuable insights and dispelling common misconceptions.
This approach has proven to be a success, with over 30% of The Raw.’s orders coming through Shopee Live in 2023. The brand has seen a remarkable six-fold increase in product sales compared to the previous year, attributing this growth to their engaging Shopee Live sessions.
“Shopee Live has been a valuable tool for The Raw. to connect with Malaysians and share our expertise in skincare. We believe that our online consultation and truthful sharing methods build trust with our customers while helping us to better understand their skincare needs,” said Adibah Mazlan, founder of The Raw., and board-certified pharmacist.
The Raw.’s commitment to education and transparency has resonated with Malaysians, building trust and empowering them to make informed decisions about their skincare choices. This customer-centric approach is a testament to the brand’s dedication to helping Malaysians achieve healthy, radiant skin.
To learn more about The Raw., visit shopee.com.my/theraw.skin.
