The air is crisp, the decorations are up, and that familiar feeling of excitement is bubbling over – Chinese New Year is just around the corner! This year, shu uemura is inviting you to embrace the festive spirit and unlock your inner glow with their dazzling Elusive Flare collection.
From the subtlest blush of pink to the most vibrant coral, Elusive Flare explores the captivating world of reds. This limited-edition line draws inspiration not only from the symbolic hues of Chinese New Year, representing prosperity and good fortune, but also from the elegant form of the traditional fan. This cherished symbol embodies growth, prosperity, and happiness – the perfect sentiment for the beginning of a new year.
shu uemura’s Elusive Flare collection offers a curated selection of products designed to help you celebrate in style:
Rouge Unlimited Kinu Matte (RM165):
Experience the future of matte lips with this innovative formula. Available in a modern red (RD182) and a soft brown (BR 762), it delivers a stunning 3D matte finish that feels lightweight and comfortable.
Rouge Unlimited Amplified Liquid Pigment (RM165):
Long-lasting colour? Check. Bold shades? Double check! This liquid lipstick comes in a bold brown (BR 791) and an uplifting orange beige (BG 992), offering intense colour saturation for up to 16 hours.
Chromatics4 Eye Sculpt (RM240):
This limited-edition eye palette is a true collector’s item. Housed in a playful fan design, it features a selection of desaturated shades for effortless blending and buildable intensity. Create a soft, sleek look for a family gathering or a touch of drama for a night out with friends.
Ultime8 Sublime Beauty Cleansing Oil (RM470):
Start your year fresh with this luxurious cleansing oil. It effortlessly melts away makeup, leaving your skin feeling clean, nourished, and ready for your next festive look.Hard Formula H9 Brow Pencil (RM130): Frame your face with perfect brows using this long-lasting, easy-to-use pencil.
The shu uemura Elusive Flare collection is available in limited edition quantities from January 1, 2025, at all shu uemura boutiques and the shu uemura Lazada Official Store.
Read also: Lancôme Celebrates 90 Years with Parisian Rose & AI Art for 2025 New Year
