Due to the new normal in face of Covid-19 pandemic, this year the bi-annual press day of Sephora was not held like in past years where we had the chance to preview and get our hands on their upcoming beauty releases. Nevertheless, they still have many exciting newness coming to the store this month.
From a new online-exclusive brand launch to skincare superfoods, here is everything you need to know about the latest #NewAtSephora launches this month, plus an exclusive promotion you don’t want to miss!
Achieve Beautiful and Healthy Hair with Virtue Labs
Introducing Virtue Labs, a Biotech hair-care brand that’s now available online exclusively at sephora.my. This hair brand uses a form of protein called Alpha Keratin 60ku® to improve the health and quality of your hair for good.
Alpha Keratin 60ku is the first and only ingredient of its kind – it’s a whole, human protein born from regenerative medicine and extracted from ethically-sourced human hair that’s able to fill in areas of damage and repair hair unlike anything else. This extraordinary technological breakthrough is exclusive to Virtue and is featured in every Virtue product.
‘Beat Your Skin’ with Complexion-Perfecting Skincare
In this season of staying home and protective masks, swap out heavy makeup for complexion-perfecting skincare instead. The latest skin-loving cleansers, mists, and masks all work to get your Instagram-perfect beauty look.
Get Filter-Perfect with the Zero-Makeup Makeup Look
Achieve a flawless complexion effortlessly by adding a touch of filter to your natural skin for a fresh (and literal) zero-makeup-makeup look.
What’s more?! Sephora Beauty Pass Sale returns again with up to 20% discounts from September 1st – 6th, so get ready to stock up on your beauty favourites.
The Sephora Beauty Pass Sale is exclusively online at www.sephora.my and on the Sephora Mobile App. Don’t miss the deals!
Read also: Sephora Beauty Pass Sale Kicks Off Tonight! Up to 20% Off Sitewide For Beauty Pass Members
