YSL Beauty has officially launched YSL THE INKS Pop-Up at Raintree Plaza, The Exchange TRX, celebrating the return of its signature YSL THE INKS collection with a dazzling event. Over 300 guests, including celebrities, influencers, and media, gathered to experience the brand’s latest lip revolution in a striking, immersive space.
The pop-up’s larger-than-life lipstick-inspired design perfectly encapsulates the couture-meets-rebellion aesthetic of the YSL Beauty universe. With its sleek black and gold exterior and contrasting red and pink interior, the space invites guests to explore interactive product discovery areas, Instagrammable photo zones, and an exclusive photo booth.
In attendance were Malaysian stars Eyka Farhana, Nadhir Nasar, Insomniacks, Midnight Fusic, Zamaera, Alvy Joanna, and more. The launch was officiated by Tomas Hruska, L’Oréal Malaysia and Singapore Country Manager; Bianca Taiwo, L’Oréal’s General Manager of Category and Business Development; and Mitch Wilson, Project Director of The Exchange TRX. A spectacular laser projection show of the YSL Beauty logo, accompanied by a red confetti shower, marked the occasion.
Adding to the excitement, DJ trio Cherrybomb, featuring Ashley Lau, Jovynn, and Aidaho, kept the energy high at the LANE23 afterparty.
Get Inked at YSL THE INKS Pop-Up
For a limited time, guests can indulge in the luxurious YSL THE INKS experience through various interactive stations. As a bonus, visitors can participate in the “Get Inked” giveaway on select dates by spotting a YSL ambassador with THE INKS balloons and sharing the secret code: “I’m Ready to Get Inked.” The first 100 visitors daily will receive a special exclusive gift upon registration.
YSL THE INKS Pop-Up
- Dates: 23 January – 19 February 2025
- Opening Hours: 10 AM – 10 PM
- Location: Raintree Plaza, Ground Floor, The Exchange TRX
- Sign up here: yslbeauty.com.my/en_MY/pre-registration.html
Read also: YSL Beauty Pop Up at The Exchange TRX: Get Inked with Bold New Lipsticks | Jan 23 to Feb 19
