Hublot presents their new collection – the Classic Fusion Italia Independent collection, a collaboration among three top companies in the industry, namely the Italia Independent (through its founder Lapo Elkann), Italian tailor Luca Rubinacci, and Hublot.
There has never been such a fine example of the fusion of the ‘classic’ and innovation, according to the brand’s statement. This time, the magic of this wildly creative team was unleashed on the Classic Fusion model.
Lapo Elkann, who is frequently named “the most elegant man in the world”, has previously teamed up with Hublot on a special edition of its Big Bang Unico. This time, Lapo also applies this same expertise to the Classic Fusion collection that he designs for Hublot and Italia Independent.
The “sartoria Rubinacci” was not chosen at random: the House of Rubinacci holds the most beautiful collection of fabrics in its archives. It was here, in the more than 60,000 square metres of precious houndstooth, tweeds and other cloths that Hublot and Lapo Elkann found a collection of tartans-squared coloured wool weaves from the seventies-that they brought back to life by including them in the Classic Fusion as a chronograph.
The dial and straps of the watches have therefore been made using these precious fabrics to offer this range of 45 mm timekeepers an end result that is the epitome of elegance. “La vera sprezzatura!”
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