Nestlé Malaysia released its first beverage made with real bananas, caramel, and the aromalicious Nestum multi-grain flakes called the NESTUM® Grains & More Banana Caramel, an invigorating beverage that can give them that extra boost during their busy day.
“Any foodloving Malaysian will tell you that they love to snack, and we wanted to share a nutritious solution for that pickmeup in the middle of the day. That is how we came up with NESTUM® Grains & More Banana Caramel, which combines your favourite NESTUM® flakes and real banana pieces in an invigorating beverage,” said Su Yen Ng , Nestlé Malaysia’s Business Executive Manager for Milks.
With essential nutrition from three multigrains of whole wheat, corn and rice, NESTUM® Grains & More Banana Caramel is developed with Nestlé’s innovative recipe, which Malaysians have loved for over 50 years, that encapsulates nutrients and multigrains aroma in each golden, NESTUM® flake.
The product launch will also lead a movement – #bananamelchallenge – to encourage Malaysians to snack healthier. The #bananamelchallenge is an influencer-driven digital campaign that will take place on Facebook & Instagram. The influencers – celebrity singer Hunny Madu, Ironman athlete Karen Siah, homegrown sportswear brand Ash Be Nimble’s founder Hui Mathews, will take on a 5-day challenge to develop healthier, balanced snacking habits, with a little encouragement from NESTUM®.
The new NESTUM® Grains & More Banana Caramel multigrain drink is now available at all leading supermarkets and hypermarkets nationwide at the recommended retail price of RM 11.53 per pack of 12 sachets.
For more information on NESTUM® and the #BananamelChallenge, head on to NESTUM® Facebook page NESTUM MALAYSIA or www.nestum.com.my.
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