On the evening of 13th June, adidas Football has been lighting up the Bolshoi theatre in Moscow with a selection of unique projections to celebrate the kick off of the 2018 FIFA World Cup!
The projection featured a variety of different images that celebrate the best of the World Cup and help the people of Russia support their team. The projection includes designs that features the stars of the Russian national team, ‘Together to Win’ as on the back for the Russia, jersey, Telstar18 (the official match ball), a host of leading adidas players and finally a graphic featuring images from the new adidas ‘Creativity is the Answer’ film as ‘Creativity Unites the World’. The film is part of the new adidas ‘Creativity is the Answer’ campaign.
On the other hand, adidas Football has also revealed the signing of Argentina and Juventus forward Paulo Dybala, who fresh off leading Juventus to the Serie A title, scoring 22 goals and assisting five. Paulo Dybala will be wearing the unique GLITCH skin this 2018 FIFA World Cup. GLITCH comes in two parts, an inner shoe and outer skin. The outer skin can be removed and replaced so players can change their look based on their preference, while maintaining an inner shoe that has a comfortable and supportive fit that suits them. Dybala will also be featuring in GLITCH at the start of the new 18/19 season.
For further information visit adidas.com/football or follow @adidasfootball / #adidasMY on Instagram to join the conversation.
Read also: Nike Teams Up With Virgil Abloh & Kim Jones For World Cup 2018 Collections
