ASICS Malaysia announces the appointment of celebrated endurance athlete and influencer Allison Yee as their official Female Brand Ambassador for 2025. This exciting collaboration reinforces ASICS’ ongoing commitment to empowering women and fostering a culture of health, wellness, and movement across Malaysia.
Allison Yee’s transformation from a casual runner to a competitive endurance athlete is an inspiring story of dedication and perseverance. With a degree in Food Science and Technology from University Putra Malaysia, she began her athletic journey in 2014 and quickly rose to prominence through major events like the 2019 SEA Games Duathlon, the 2018 IRONMAN Triathlon, and the 2024 Tokyo Marathon. Her achievements on the track reflect her commitment to pushing boundaries and embracing new challenges.
In addition to her athletic success, Allison has built a strong digital presence as a content creator, sharing her training insights and experiences with an engaged and growing audience. Her authentic and energetic approach aligns perfectly with ASICS’ “Sound Mind, Sound Body” philosophy. Reflecting on her new role as ASICS Malaysia’s Female Brand Ambassador, Allison expressed her pride in joining the ASICS family and her hope to inspire others to adopt an active lifestyle and discover the joy of movement.
MoveHER: ASICS Women’s Day Celebration
Marking this exciting partnership, ASICS Malaysia hosted the MoveHER event in celebration of International Women’s Day. This empowering initiative focused on encouraging women to embrace fitness and well-being through community-driven activities.
The event featured an insightful “Women in Sports” sharing session and a strength training workshop for runners, led by Allison Yee alongside fitness coach Ili Kamal. Attendees were inspired by these empowering sessions while gaining practical knowledge to enhance their fitness journeys.
Adding a touch of style to the celebration, the attendees also had the exclusive opportunity to preview the latest ASICS Nagino™ collection. Designed to deliver both performance and style, the Nagino™ collection reflects ASICS’ dedication to creating sportswear that empowers movement while keeping comfort and functionality at the forefront. This stunning collection will be available in ASICS stores and online from 20 March 2025.
Unlock Exclusive Perks with OneASICS Membership
ASICS enthusiasts can take their fitness journey to the next level by joining the OneASICS membership program. Members enjoy access to exclusive rewards, early product launches, and personalized content to keep them motivated. To become a member and enjoy these perks, sign up at OneASICS Membership.
With Allison Yee as the face of ASICS Malaysia, the brand continues to champion a message of empowerment, encouraging more women to embrace active lifestyles. Whether you’re a seasoned athlete or just starting your fitness journey, ASICS invites you to move with purpose and style.
Discover the ASICS Nagino™ collection and experience the latest innovations at ASICS’ official website, Facebook and Instagram accounts.
Read also: ASICS SPORTSTYLE Collaborates with Southeast Asian Artists for the ART IN MOTION Collection
