Renowned French natural mineral water brand, evian, has launched its ‘Live Young’ Sports Limited Edition bottles, celebrating the elegance and vitality of three iconic sports: golf, tennis, and sailing. This 2024 exclusive aims to inspire active lifestyles and personal wellness journeys.
Evian’s ‘Live Young’ ethos is reflected in the new bottle designs, encouraging everyone to embrace an active and healthy lifestyle. Sourced through 15 years of natural filtration in the pristine French Alps, evian has supported athletes and sports events worldwide for over three decades, including prestigious tournaments like Wimbledon and the US Open.
The 2024 Sports Limited Edition bottles feature chic designs by Pietari at Studio Posti, embodying French elegance and the spirit of evian. The illustrations, inspired by the iconic evian three peaks mountain, are rendered with dynamic compositions and dramatic shadows. Each sport – golf, tennis, and sailing – was chosen for its sophisticated aesthetic and connection to the outdoors, aligning with evian’s values of vitality, health, and wellness.
To celebrate this launch, evian has introduced a global on-pack sports game. Participants can engage in online sports games by scanning the QR code on the bottles or visiting stayactive.evian.com, with prizes including an all-expenses-paid trip to Wimbledon 2025.
In Malaysia, evian® is hosting a 5-day roadshow at One Utama from 31 July to 4 August 2024, featuring a ‘Spin the Wheel’ game and mini golf and tennis activities.
The ‘Live Young’ 2024 Sports Limited Edition bottles are available in 500ml and 750ml sportscap sizes at major supermarkets and convenience stores nationwide until 30 September 2024.
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