Lululemon rings in the new year with a captivating collaboration, partnering with Academy Award-winning actress Michelle Yeoh and a troupe of talented dancers from the “Wing Chun” show for their “Be Spring” campaign. This short film, set against the stunning backdrop of Chinese mountains, transcends mere fashion, offering a poetic exploration of wellbeing, inner strength, and the enduring spirit of spring.
Yeoh, renowned for her grace and athleticism, embodies the campaign’s core message. As a seasoned dancer and martial artist, she encourages finding balance and peace through mindful movement. “Having our own inner spring all year round is our superpower,” she emphasises.
To further celebrate the Year of the Dragon, lululemon offers a limited-edition capsule collection. Each piece draws inspiration from the unique patterns and shapes found on dragon scales, offering a touch of magic and festivity. From the luxurious Satin Balloon-Sleeve Jacket to updates on classic lululemon favourites like Align™ and Metal Vent Tech, the collection seamlessly blends style and functionality.
Experience the allure of lululemon’s Lunar New Year capsule collection, available in-store at Pavilion KL, Suria KLCC, and The Exchange TRX, as well as online at lululemon’s website. Stay updated on the latest campaign updates and offerings by following lululemon’s Instagram (@lululemonsoutheastasia) and Facebook (@lululemonsoutheastasia).
Read also: La Mer’s Latest Social Campaign Starring Michelle Yeoh
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