Oakley has unveiled its latest collection, Inner Spark, celebrating the inner strength and resilience of athletes. This series of short films, featuring stars like Kylian Mbappé, Alexia Putellas, Fred Kerley, and Cassandre Beaugrand, explores the personal battles and triumphs that drive elite performance.
The campaign, part of Oakley’s Be Who You Are initiative, highlights the brand’s new eyewear designs, including Sphaera, BiSphaera, and Latch Panel, each boasting vibrant colours and advanced Prizm Lens Technology. The collection’s design reflects the organic patterns of the human nervous system, aiming to inspire athletes to embrace their true selves and excel both on and off the field.
Inner Spark Sphaera:
Designed for maximum performance and featuring Oakley’s widest field of view, Sphaera offers superior comfort and Prizm™ Lens Technology for exceptional vision.
Inner Spark BiSphaera:
This Rx-ready design seamlessly transitions from competition to everyday life with its versatile style and Prizm Lens Technology.
Inner Spark Latch Panel:
Built for action, Latch Panel offers a full-rim, shield lens design with removable side shields for ultimate focus.
Available now in select stores and online, Inner Spark also features Malaysian athletes gearing up for the 2024 Olympics. These include cyclists Dato’ Muhammad Azizulhasni Awang and Muhammad Shah Firdaus Sahrom, sailor Khairulnizam Mohd Afendy, and many more across various sports disciplines, which will be sporting the Inner Spark collection and apparel.
For more details, visit Oakley.com or check out their YouTube channel.