Two global Japanese brands in fashion and makeup respectively, Onitsuka Tiger and shu uemura are in collaboration to launch a pair of sneakers that is inspired by cosmetics and eleven cosmetic items in five categories, respectively, which set to launch on May 1, 2020.
The collaboration sneaker to be launched by Onitsuka Tiger is based on the brand’s new model “DELEGATION EXTM” which is inspired by the shoes worn by the Japanese team at the 1964 Tokyo Games. For the material, glossy enamel, which evokes cosmetics, has been combined with contrasting smooth cow leather. For the color, the vivid Tokyo Red is employed. For the voluminous midsole, FLYTEFOAM™ Propel, a highly responsive sponge material, is used to provide a comfortable fit. At both ends of the spare shoelaces in the same color, the logo of each brand is printed to complete an active and urban sporty look.
Whereas the eleven cosmetic items to be launched by shu uemura, in the categories of eyeshadow pallets, lipsticks, cleansing oils, foundation brush and eyelash curler, will be featuring the iconic Onitsuka Tiger Stripes, and use the vivid key colors of Tokyo Red, Energy Orange and Indigo Blue to produce a stylish, dynamic and energetic mood.
The collaboration sneakers will be launched in most Onitsuka Tiger stores worldwide and online at onitsukatiger.com/my/en-my on May 1, 2020. Stay tuned!
Read more: Onitsuka Tiger Launches “DELEGATION EX” Shoes Inspired by Archival Model in 1964
