PUMA invented XETIC, a new cushioning technology in collaboration with MIT Design Lab, by combining the worlds of mechanical cushioning and foam. This ultramodern performance innovation will provide for an excellent comfort for all wearing occasions and will be first introduced in a new street-ready sneaker called Calibrate Runner.
PUMA and MIT Design Lab worked with an extensive runner community to analyze individual running specifics, such as pressure points, and they then took the data to develop a specifically shaped structure that allows for progressive cushioning. The result was a structure shaped like the horizontal number 8, which is characteristic for the XETIC.
The project allowed the team to explore a new space and to see all the efforts culminating in the creation of the Calibrate Runner. Over the course of the project qualitative and quantitative user testing was used, a novel finite element analysis simulation, and parametric design to find the perfect pattern, which was named ‘Recurve’.
With its visible XETIC technology, Calibrate Runner has a unique futuristic aesthetic, which will appeal to the techiest of streetwear collectors, while giving athletes access to a new era of cushioning.
The new PUMA Calibrate Runner featuring XETIC technology will be available in Malaysia starting on 15 Oct 2020 and retailing at RM659.
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