Royal Sporting House (RSH), the multi-brand sports retailer has recently opened its brand new RSH flagship store in Tropicana Gardens Mall, where the brand’s new identity and core pillars are brought to life and embellished in full array, from the store’s façade to the way visitors are welcomed. The launch of the new store, aptly dubbed “the Royal Sporting House-warming”, saw the attendance of guests and media personnel who were treated to activities galore!
Since 1977, RSH, now part of GMG, is home to big name brands such as Nike, adidas, PUMA, Under Armour, ASICS, New Balance and more, the brand has helped individuals and families across Southeast Asia stay active and healthy for decades. Today, RSH seeks to fan the flames with a reinvigorated focus: to help everyone from all walks of life “find their rhythm” through sport. This motto is reflected in the brand’s revitalised identity, which was carefully designed to impact its community.
RSH’s new manifesto redefines sport as something that should be fun for all while making them feel good about themselves. “We’re all about having fun and just being real, true and relevant with everyone, regardless of what pursuit they choose to indulge in, be it training, running, badminton, tennis, football, swim or anything else. And we understand this fully,“ shared Carl Masterman, President of Sports at GMG.
For more information, follow Royal Sporting House on Instagram: @royalsportinghousemy and Facebook:@RSHMY.
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