As Nike celebrates 30 years of the Air Max 90 throughout 2020 — from recrafting the iconic silhouette to introducing FlyEase into the Air Max 90 family — the Air Max 2090 is the brand’s current shoe of the future.
Leveraging the same DNA that made the Air Max 90 so iconic and future-forward 30 years ago, the Air Max 2090 is designed to illustrate what the future holds. New features in the Air Max 2090 include color blocking through levels of opacity, a larger Air unit, a cropped swoosh and flexibility.
What’s new in the Air Max 2090:
- Color Blocking: Color blocking was instrumental in the development of the original Air Max 90, with darker colors underscoring the strength in the shoe’s support structure. In that same vein, the 2090 relays this through levels of opacity — the most supportive materials are 100 percent opaque, and the least supportive (and lighter weight) materials are see-through.
- Air Unit: With the aim of all-day comfort, the Air Max 2090 employs a larger Air unit than its originator, with a 200 percent larger window than traditional side-visibility Air units seen 30 years ago.
- Cropped Swoosh: The iconic Nike Swoosh was first cropped below on the Air Max 90, and the Swoosh of Air Max 2090 — though updated — follows the same design ethos.
- Flexibility: Echoing the Air Max 90’s waffle outsole, the Air Max 2090 also employs distinct grooves for flexibility and takes original tread lines and updates the pattern for performance in 2020.
What remains the same:
- Air Max 90 Mudguard: One of the three key elements voted upon by Air Max 90 wearers, the Air Max 2090 mudguard remains untouched from the original.
- Air Max 90 Cassette: This design element, which surrounds and highlights the Air unit, is iconically featured in the shoe’s original design and was a must-keep element in the Air Max 2090.
- Air Max 90 Heel Logo: The classic heel logo first employed by the Air Max 90 is reflected in the Air Max 2090 update — look closely and you can see the new “Air” logo.
The Air Max 2090 launch colorways are, in part, inspired by the future of transportation — an ode to the original Air Max 90’s inspiration drawing from Italian sports cars.
The Nike Air Max 2090 releases globally this spring and will retail in Malaysia for RM579.
Read also: Nike Icon Clash collection returns with a versatile line of mix-and-match
