This October, first of its kind, Gleneagles and Pantai Hospitals in Malaysia jointly launch a nationwide campaign on breast cancer awareness to advocate the importance of early breast cancer detection. Themed Turn Up The Pink!, the campaign is aimed at getting everyone from all walks of life to lend their support and help raise awareness of breast cancer.
In Malaysia, one in every 30 women is at risk of this disease. Statistic have also shown that new cases identified each year were already in the very advanced stages of the disease. Therefore, education about breast cancer signs and symptoms is extremely important as early detection, often through regular breast self-examinations and screenings, allows the disease to be caught early and provide a better treatment outcome.
Valuable information such as identifying symptoms of breast cancer, tips on breast self- examinations, knowing the options of screening methods, myths surrounding the disease, diagnostic and treatment options of breast cancer and many more is made available via the hospitals’ website at www.gleneagles.com.my/turnupthepink or www.pantai.com.my/turnupthepink.
As part of the ‘Turn Up The Pink!’ breast cancer awareness, both hospitals are organising the Malaysia’s First Digital Pink Ribbon through collections of most number of hashtags and captions from everyone in support of this cause. Every post that uses the hashtags, #GleneaglesWarriors and #PantaiStrongerTogether will be transformed into small digital ‘heart’ icons on the hospitals’ website, which will then be linked together to form a digital pink ribbon. To view the digital pink ribbon, visit the websites mentioned above.
Everyone is urged to show support and raise awareness of breast cancer by posting creative photos of anything pink, post a caption in support of breast cancer awareness onto their Facebook, Instagram or Twitter and hashtag #GleneaglesWarriors or #PantaiStrongerTogether.
To thank everyone who supports and participates in Turn Up The Pink!, participants will also receive a mystery gift (while stocks last) when they show their post at participating hospitals. They will also stand a chance to win one of the five weekly prizes for most creative photos and captions. Prizes include smart watch, instant camera, wireless earphone, and smart phones.
To further spread the message of Breast Cancer Awareness, 15 locations of Gleneagles and Pantai Hospitals nationwide had simultaneously lighten up for the first time with a giant Pink Ribbon Projection on October 6, 2020 at 8pm.
In conjunction with Breast Cancer Awareness campaign, special rates for ultrasound and mammogram screenings are also available at participating hospitals. To know more aboutthe special packages, visit the hospitals’ website.
Read also: MODA and Estée Lauder Team Up for Breast Cancer Awareness 2020
