Guardian, one of the leading healthy and beauty retail chains in Malaysia rolled out its own in-house brand products for close to 500 types of products across variety categories cover every aspect of life, in more than 420 Guardian stores nationwide.
This year, Guardian marks its 50th anniversary in Malaysia with having serving over 3 million customers per month. With the launch of its corporate brand, Guardian aims to offer quality trustworthy products at affordable prices to local consumers in view of the rising cost living in Malaysia.
During the launch of Guardian Corporate Brand held at Grand Dorsett Hotel Subang yesterday, Mr. Lauridsen, CEO of Guardian Malaysia said, Guardian Corporate Brand products are developed with consumers unique needs in mind and conceptualised with standard and quality, as well as with money back guarantee.
According to Mrs. Sagolene Defline, Corporate Brand Director of Guardian Malaysia, its corporate brands of products are developed with an eye on the best of current trends in ingredients and materials as well as technology and innovation. Furthermore, the brand adds value to the customers with its commitment to quality assurance, dermatological testing and money back guarantee.
In conjunction with the launch of its corporate brand, Guardian introduced “Recommended by The Toughest Users” seal of approval and consumer campaign that signals the uplift of its in-house brand of products including baby & kids, bath & body, paper, cotton & wipes, oral & razor, face masks and health products categories.
Guardian will be running a “Recommended by the Toughest Users” campaign targeting on three of their most frequent consumer groups – single women with discerning tastes, conscious mothers and active man. Visit Guardian store today for mor details.
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