In conjunction with the World Oral Health Day 2018, Philips Sonicare, as a Global Partner of the FDI World Dental Federation and the official power toothbrush sponsor of World Oral Health Day 2018, is raising awareness of the importance of good oral health from an early age and emphasising to publics that your mouth is the mirror of your body with its ‘SayAhh: Think Mouth, Think Health’ campaign.
This campaign aims to promote an early start to good oral health by nipping bad habits in the bud with best practices. Developing an understanding of how to look after your mouth, teeth and gums from a young age is important, however, a third of parents globally find it difficult to get their children to clean their teeth regularly. With 60–90% of schoolchildren and almost all adults suffering from tooth decay worldwide, it’s more important than ever to instill good brushing routines early on and understand how lifestyle choices can have a detrimental impact.
At the heart of its partnership with the FDI World Dental Federation, Philips Sonicare aims to help bring top of mind recall for the information people should know about their oral health, through an infographic on the “Top Ten Facts on Oral Health” (refer to attachment). This is to help people easily use the information to make better choices and build healthier habits for long-term health and wellness.
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