Discovery Channel (Astro Channel 551) will premiere RACING EXTINCTION, a groundbreaking film by Academy Award®-winning director Louie Psihoyos. Broadcasting to audiences in over 220 countries within 24 hours in this global television event, the film highlights several pressing environmental issues faced by our planet and warns of a possible sixth mass extinction.
Malaysian personalities Marina Mahathir, Harith Iskander, Ean Nasrun, Aishah Sinclair, Elvira Arul, Natalie Kniese and Russell Curtis – join a host of Discovery talent and other personalities to lend their support and spread the film’s urgent message on-air and online.
RACING EXTINCTION will be the catalyst for a larger, ongoing campaign utilising the hashtag #StartWith1Thing to create a global movement to empower audiences to join the fight to save these animals while there is still time. Through this global premiere and Discovery’s additional platforms including digital and social media, the campaign aims to ignite curiosity and global actions which people can take in four areas: fighting wildlife trafficking, reducing carbon emissions through use of green energy/transport, supporting green causes, and eating less meat.
The mission of the documentary and #StartWith1Thing is long-term reduction of both carbon emissions and consumer demand for endangered species.
Discovery’s hosts Buddy Valastro, Jock Zonfrillo, Janet Hsieh, Erwan Heussaff, Nadya Hutagalung and Henry Golding are joining the call to action, encouraging others to effect positive change. The personalities are featured in a series of spots which will air on Discovery Channel and TLC, and featured on Discovery Channel’s online platforms.
RACING EXTINCTION vividly demonstrates the serious threats our planet faces. Even more importantly, it shows how – if we all start by doing just one thing to improve the environment –together, we can leave nature healthier than we found it. For more information on RACING EXTINCTION and to find out how you too can take action and #StartWith1Thing, visit www.discoverychannelasia.com/shows/racing-extinction.
RACING EXTINCTION encores on Thursday, 3 December at 12:10 p.m., Saturday, 5 December at 1:50 p.m. and 6:00 p.m., and Sunday, 6 December at 10:30 a.m. and 10:00 p.m. on Discovery Channel (Astro Channel 551).
 will premiere RACING EXTINCTION, a groundbreaking film by Academy Award®-winning director Louie Psihoyos. Broadcasting to audiences in over 220 countries within 24 hours in this global television event, the film highlights several pressing environmental issues faced by our planet and warns of a possible sixth mass extinction.){kind=link}