Korean heartthrob and actor, Lee Min Ho got the party started on a cruise ship by opening a bottle of Anchor Beer because it’s the power of the Hallyu wave.
This new commercial for its regional campaign from Anchor Beer Cambodia is created together with its local creative agency, The Alchemy Partnership to highlight the beer’s versatility for any occasion.
Lee Min Ho was selected to be the new Anchor Beer ambassador due to his influence among youth worldwide, especially in Cambodia, according to the statement provided. His fun, young and obviously his charming good looks also fits its Anchor Beer’s target audience.
But this is not the first time the brand has used a Korean celebrity for its campaign. Back in 2012, the company invited celebrity, Rain as its ambassador too.
Source: Advertising + Marketing
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