Lee Minho Joins Roma Kelapa in Celebrating Family Moments with ‘Mama Pilih Roma’ Campaign

[L-R] Ms. Lee Ming Siew, Senior Brand Manager of Biscuit; Mr. KK Ng, Country Manager Mayora Malaysia Sdn Bhd; Lee Minho, Brand Ambassador Roma Kelapa; Ms Tiffany Low, Sales Director; Ms. Endang Putri, Global Category Head of Biscuit & Wafer

Roma Kelapa, Malaysia’s beloved biscuit brand, has unveiled its heartwarming new campaign, ‘Mama Pilih Roma,’ with none other than Korean superstar Lee Minho leading the charge. Held on September 14th at JioSpace, Petaling Jaya, the event celebrated the incredible role mothers play in creating lasting family memories through its delectable, coconut-infused biscuits.

Lee Minho, Roma Kelapa’s Brand Ambassador Making An Appearance During The Meet & Greet Session at the ‘Mama Pilih Roma’ Official Campaign Launch

In an event that perfectly blended glamour with gratitude, Lee Minho, the acclaimed actor and brand ambassador, graced the occasion, further endearing himself to fans who flocked to witness the celebration.

KK Ng, Country Manager, Mayora Malaysia Sdn Bhd Delivering His Welcome Speech During the ‘Mama Pilih Roma’ Official Campagin Launch

“We’re thrilled to have Lee Minho on board,” said KK Ng, Country Manager, Mayora Malaysia Sdn. Bhd. “His values align with our mission to celebrate and cherish family moments.”

Lee Minho, Brand Ambassador of Roma Kelapa Participating in a Fan Q&A Session During the ‘Mama Pilih Roma’ Official Campaign Launch
Group Photo with Lee Minho, Brand Ambassador of Roma Kelapa and the Attendees

The event featured an exclusive meet-and-greet with Lee Minho, offering 1,000 lucky fans an unforgettable experience through the ‘Roma Wow! Bertemu Lee Minho’ contest. It was a day dedicated to appreciating the invaluable role of mothers and the sweet moments they create.

For more information, follow Roma Biscuits Malaysia on Facebook and Instagram or visit mayora.com.my.

Read also: Win a Date with Lee Minho with Roma Kelapa’s ‘Mama Pilih Roma’ Campaign!