On 8 April 2017, the top social media influencers across seven countries gathered to celebrate Influence Asia 2017, Asia’s largest social media awards show. Organised by influencer marketing and media company Gushcloud, and hosted by Korean digital marketing group, Yello Digital Marketing (YDM), the awards show was held on 8th April 2017 at the Plenary Hall, Kuala Lumpur Convention Centre (KLCC) in Kuala Lumpur, Malaysia.
Winners for the awards show were decided through closed door silent peer-to-peer voting by the Top 4 nominees of each category; Food, Health and Fitness, Beauty, Lifestyle, Fashion, Parenting, YouTube Channel, YouTube Personality and Breakout Influencer.
Meet the Malaysian winners for these categories!
Winner of Breakout Influencer Award: Luqman Podolski
Winner of Influencer of the Year: Jinnyboy
Winner of YouTube Personality Award & YouTube Channel Award: JinnyboyTV
Winner of Top Food Influencer Award: Eunice Martin
Winner of Top Fashion Influencer Award: Emma Shazleen Ali
Winner of Top Health & Fitness Influencer Award: Joanna Soh
Winner of Top Beauty Influencer Award: Chanwon
Winner of Top Lifestyle Influencer Award: Cupcake Aisyah
A total of 252 social media influencers participated in the event, a significant increase compared to the 180 social media influencers in 2015. Vietnam and South Korea were added to the list of participating countries, making it seven countries in total, including; Singapore, Malaysia, the Philippines, Indonesia and Thailand. In addition, seven top influencers (the top from each country) were crowned ‘Influencer of the Year’.
As a special award for the influencers of the host country, Malaysia, the Influencers’ Choice Awards were also given out to three winners based on voting done by only Malaysia-based influencers who attended the show.
“The theme for Influence Asia 2017 is “For The Future”, with the brand promise as “Creating Tomorrow’s Positive Influence”. The future generations of today and tomorrow read and watch a lot of the content Influencers create. We want our nominees to appreciate and recognise this huge responsibility that they hold over future generations. Influence Asia serves as a platform to uphold standards and celebrate individual and group efforts in creating strong and positive content for the future,” said Althea Lim, Executive Producer of Influence Asia 2017.
Influence Asia 2017 also featured Korean pop star Jessica Jung as the headline act for the awards show.
Other performing acts included Malaysia’s homegrown talent, pop trio De Fam; Project E.A.R, a collaborative band of different acts from five different countries in South East Asia; Singaporean rapper, Kevin Lester, dubbed The Lion City Boy; top Indonesian singer-songwriter Tulus and Vietnamese pop singer and a current judge on The Voice Vietnam, Noo Phuoc Thinh.
The awards show also featured award presenters who are top influencers in their various fields namely, Carli Bybel (US) and Shannon Harris (NZ) for the beauty category, Lilymaymac (AUS) for the lifestyle category, Anis Nabilah (MY) for the food category, Sririta Jensen (TH) for the fashion category, Liane V (US) for the YouTube personality category and Brett Cap (US) for the health and fitness category.
“The growth of social media and its focus on digital content market expansion are proven to be a global trend. In particular, influencers who produce high-quality creative contents will play an even more important role in leading the digital content marketing scene. Through Influence Asia, influencers in Asia will have a chance to network and celebrate their glory moments together,” said David Lee Sang Seok, CEO of YDM.
Influence Asia aims to be the largest, most watched and respected live awards show, in honouring individuals or group achievements in the social media influence industry across Asia. By building professionalism, sustainability, positivity, legitimacy and respect amongst all players in the industry, Influence Asia provides the platform for influencers in Asia to celebrate together.
For more information, visit influence-asia.com or head over to Gushcloud Malaysia’s Instagram page (@gushcloud_my).
Read also: Performers and Presenters Line Up for Influence Asia 2017
