In case you are not one of her 10.6 million Instagram followers, well, Bella Hadid is today’s one of the most in-demand models. She was voted as “Model of the Year” for Model.com’s Model of the Year 2016 Awards. The brunette beauty walks the runway for brands like Givenchy, Versace and Marc Jacobs, among many, many others, and landed covers of magazines like Glamour and Vogue Paris. Therefore it is no surprise that she has nabbed her contract with Swiss watch company TAG Heuer.
Yes, Bella Hadid is TAG Heuer’s latest brand ambassador, joining the ranks of Cara Delevingne, Martin Garrix, and graffiti artist Alec Monopoly. Her new appointment was announced at the Equinox gym on Bond Street in New York last night, moments after she closed Oscar de la Renta’s runway show.
“I am delighted to welcome Bella into the family of TAG Heuer ambassadors. Having Bella on the team enables me to reconnect TAG Heuer with the millennials and young generations, and also with the brand’s avant-garde spirit, the spirit which drives us to do things differently, to innovate and to dare,” said Jean-Claude Biver, Chief Executive of TAG Heuer.
Hadid features in the brand’s latest advertising campaign, which was photographed by American photographer Cass Bird. “Bella is one of my all-time favourite women. Beautiful and completely present; one of my dream subjects and a total muse for me. She makes everyone feel welcome on set. Hands down one of the best in the industry,” Bird said of the model.
