As an ode to New York City and its famously magical way of making dreams a reality, Tiffany & Co. has partnered with Spotify® to release the brand’s first-ever recording—a modern remake of the classic “Moon River” in its new “Believe In Dreams” spring campaign! Watch the fun campaign video below!
Actress Elle Fanning sang the iconic song, made famous in the 1961 film, Breakfast at Tiffany’s (for which it won that year’s Academy Award for Best Original Song), with the reimagined lyrics by hip-hop artist A$AP Ferg.
The campaign celebrates the creative spirit of New York City and the magic of Tiffany, along with iconic jewelry from the Tiffany T, Tiffany Keys and Tiffany HardWear collections.
“I come from Harlem, which is a long way from the famous Tiffany flagship on Fifth Avenue,” said A$AP Ferg. “But because I went to the High School of Art and Design in Midtown, I’d have to walk past the Tiffany store every single day on my way home. It was just years and years of me walking past Tiffany, never dreaming one day my face, my voice and my lyrics would be part of their story. That’s a real dream, in real life.”
“For the song collaboration, we loved that A$AP Ferg shared our New York City roots, with a dynamic sense of style and wit, and Elle Fanning is a longtime friend of the house whose musical talent we were delighted to help showcase. Spotify® is an ideal partner to release our track, as they share our passion for artistry and innovation and serve as a destination for music fans everywhere,” said Ashley Barrett, vice president global public relations for Tiffany & Co.
“Moon River” was exclusively released on Spotify® to coincide with the “Believe In Dreams” spring campaign launch event on May 3, where A$AP Ferg performed it live for the first time at the brand’s famous flagship store on Fifth Avenue. The song is now available to stream on the Spotify® homepage and the Tiffany & Co. website, along with A$AP Ferg’s Spotify® profile. Check out the behind-the-scenes exclusive content too which is available for Spotify® users showing A$AP Ferg and Elle Fanning in the recording studio.
To stream “Moon River” visit A$AP Ferg’s artist profile on Spotify®.
For more information, visit Tiffany.com.
Read also: Choose To ‘Believe In Love’ This Valentine’s Day With Tiffany & Co.
