Vuclip, a PCCW Media Company, today unveils key engagement metrics for Viu, its OTT service. This viewer data is the result of analysing app and desktop viewership. As online audiences become more fragmented with choice, Viu distinguishes itself as a destination for the best Asian content, both from TV shows as well as regional movies, with strong engagement across both desktop and mobile platforms.
Top Three Consumer Engagement Metrics
The following are three key insights since Viu launched in Malaysia two months ago:
- The average Viu user watches 20 videos per month. The most active times are at night after work hours, with the most popular days being Wednesday through Sunday.
- The top ten pieces of content consumed on Viu include Korean TV shows, Bollywood movies and Malaysian TV shows, which showcases consumer demand for the Best of Asian Entertainment.
- 90 percent of videos are watched with subtitles in both regional languages as well as English.
Viu is a freemium service, with Malaysian viewers having access to thousands of hours of content for free. Viu premium service by subscription provides an advertising-free experience and additional premium content for RM 10 per month. Content is available from regional and international marquee studios such as Primeworks Distribution Media Prima, MD Entertainment Indonesia, Vision Plus Entertainment, Double Vision, Media Quiz, Huace, Media Asia, Transmedia and Caracol.
Viu is accessible on mobile phones and tablets as well as desktops by downloading the Viu app on Google Play, Apple App Store or by typing in www.viu.com on a desktop browser, as well as via Telekom Malaysia, Maxis One Malaysia and Digi Video Freedom.
