To make their service even better, ride-hailing company Grab Malaysia is now equipping some of its cars with Ambi Pur Miniclips.
From April onwards, the GrabCar icon will be replaced with the Grab Ambi Pur icon on the Grab app, to enable Malaysians to book a clean and fresh ride. Selected GrabCars will also be specially wrapped blue car that stand out while on the road.
Each GrabCar will be outfitted with an Ambi Pur Miniclip scented in either Lavender or Citrus.
Rather than masking the stale odour with an additional overpowering scent, Ambi Pur differs from other air freshening products with its ability to neutralise and eliminate the malodours. This process is followed by releasing a burst of fresh and lasting fragrance.
“Grab would not be where we are today without the support and commitment from our driver-partners who work tirelessly to help us out-serve our passengers by providing a safe, convenient and comfortable ride. This collaboration also serves as part of our continuous effort to improve the Grab Ride Experience for our passengers so that every ride in a GrabCar, will be ‘The Freshest Ride’. We are proud to be working with Ambi Pur who is a household name in car fragrance and we look forward to a fruitful partnership,” said Sean Goh, Country Head for Grab Malaysia.
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