MINI Malaysia has officially introduced the New MINI Family, marking a significant step towards a more sustainable future. The highly anticipated launch event unveiled four new models, all embodying the brand’s fresh design language, “Charismatic Simplicity.”
![](https://media.pamper.my/2024/07/New-MINI-Family-launch_1.jpg)
The New MINI Family boasts two fully electric models, the New MINI Cooper SE and the New MINI Countryman SE ALL4. This bold move signifies MINI’s commitment to emission-free urban mobility.
MINI Cooper SE
Making its Malaysian debut, the New MINI Cooper SE is the latest addition to the iconic electric MINI lineup. It retains the classic MINI charm with a modern twist. Here’s a closer look:
- Puristic Design: The octagonal front grille houses the smallest radar sensor among all BMW Group models, while the LED headlights with high-beam assistant offer selectable light signatures with unique welcome/goodbye animations.
Athletic Stance: Short overhangs and a long wheelbase create a dynamic silhouette. Taut surfaces and defined shoulders contribute to a more muscular look. - Charismatic Simplicity: Flush door openers and the absence of traditional side trims reflect the brand’s new design philosophy.
- Minimalist Interior: The cabin focuses on essential elements crafted with high quality. A three-spoke sport steering wheel takes center stage, complemented by a 240mm round OLED display and a redesigned MINI toggle bar for driving functions.
- Immersive Experience: MINI Experience Modes create a personalized ambience, while the Harman Kardon surround sound system elevates the driving experience.
- Electrifying Performance: The New MINI Cooper SE delivers 218 hp and 330 Nm of torque, accelerating from 0 to 100 km/h in 6.7 seconds. A 54.2 kWh battery provides a range of 387 to 402 km on a single charge.
MINI Countryman SE ALL4
The New All-Electric MINI Countryman SE ALL4 represents MINI’s leap into the electric vehicle market with style and sustainability. It boasts a robust design with increased dimensions compared to its predecessors, offering spaciousness and comfort ideal for both urban and off-road adventures. Equipped with MINI’s signature ALL4 All-Wheel Drive and advanced safety features, it combines environmental consciousness with performance, featuring a 313 hp electric motor and a 66.5 kWh battery providing up to 432 km of range. Its interior blends modern technology with a feel-good atmosphere, showcasing sustainable materials and innovative digital displays.
The New MINI Family launch also showcased two non-electric models:
MINI JCW Countryman ALL4
The New MINI JCW Countryman ALL4 embodies performance and sportiness in the MINI lineup. With a distinctive JCW Trim that includes sporty design elements and powerful performance attributes, it offers a dynamic driving experience. Powered by a 300 hp engine and equipped with adaptive suspension and sporty brakes, it accelerates from 0 to 100 km/h in just 5.4 seconds, achieving a top speed of 250 km/h. The JCW Countryman features a sporty interior with JCW-specific detailing, ensuring a thrilling driving experience combined with MINI’s iconic design and craftsmanship.
MINI Cooper S
The New MINI Cooper S continues the legacy of classic MINI charm fused with modern technology and performance. Its compact yet stylish exterior showcases iconic MINI features like round headlights and a sleek grille, while the interior is characterized by minimalist elegance and high-quality materials. Powered by a 204 hp engine and featuring agile handling dynamics, it accelerates from 0 to 100 km/h in 6.6 seconds, with a top speed of 242 km/h. Equipped with advanced driver assistance systems and a sophisticated digital interface, the Cooper S offers a dynamic driving experience with enhanced safety and connectivity features.
Driver Assistance & Operating Systems
All models within the New MINI Family come equipped with comprehensive driver assistance systems, including Lane Change Warning, Lane Departure Warning, Parking Assistant Plus, and much more. The New MINI Operating System 9 delivers a user-friendly experience, featuring a new interface, a digitalised MINI Interaction Unit, and the MINI Intelligent Personal Assistant for voice-controlled features. Additionally, the MINI App and MINI Connected Package provide a range of connectivity features, further enhancing your driving experience.
Colour Options
The New MINI Family offers a variety of models and colours to suit individual preferences. The New MINI Cooper SE comes in eight exterior colours and Nightshade Blue interior, while the New MINI Cooper S offers four exterior colours and a Black and Grey interior with blue accents. Both the New MINI Countryman SE ALL4 and the New MINI John Cooper Works (JCW) Countryman ALL4 boast bold colour options and luxurious interiors.
Each model comes in a variety of vibrant exterior and interior colour options, allowing you to personalise your MINI to perfectly match your style.
Pricing
Estimated retail pricing of the New MINI Cooper SE, New MINI Countryman SE ALL4, New MINI JCW Countryman ALL4 and New MINI Cooper S with SST (on the road, without insurance) is:
- MINI Cooper SE: RM193,888
- MINI Countryman SE ALL4: RM258,888
- MINI JCW Countryman ALL4: RM389,888
- MINI Cooper S: RM279,888
With Easy Drive Financing by BMW Group Financial Services Malaysia, ownership of the New MINI Countryman SE ALL4, New MINI JCW Countryman ALL4 and New MINI Cooper S is made more attractive with a special RM10,000 cash rebate. The monthly instalment of above models starts from RM2,700, RM4,000 and RM2,500 respectively (based on estimates of 75% loan, 100,000 km mileage on a five-year tenure).
To learn more about the New MINI Family, visit: mini.my/en_MY/home.html.
Read also: MINI Countryman Roof Art Edition: A Malaysian Escapade on Wheels