Kids and collectible toy enthusiasts! Mattel® is launching the hippest and cutest mini collectible toy – MyMiniMixieQ’s™ this holiday season. Featured at New York Toy Fair as one of the Top 5 Hottest Collectible Toys of 2016 earlier this year, MyMiniMixieQ’s™ figurines and playsets will be available in Malaysia exclusively on Lazada starting this December; and follow by all major toy retailers and department stores.
MyMiniMixieQ’s™ is an exciting new collectible line featuring small characters with major personalities. The line includes a wide variety of unique characters, ranging from a DJ to a Dragon and themed by their different personalities. There are four categories of MyMiniMixieQ’s™ figurines: the Every Day, the Special, the Ultra-Special and the Limited Edition. And within each category, there is a range of characters – from evergreen to special characters with rare quantities. Each MyMiniMixieQ’s™ figure has a unique POP and SWAP™ feature – complete with removable and interchangeable hair and outfits that allow for personal customization.
The POP and SWAP™ feature with its character transformations sparks infinite creativity to create over 400 mix and match combos, while also encourages friendship and sharing among collectors. Adorable cube Mini Rooms and Playsets with connecting features are available for collectors to build their own worlds, adventures and stories with MyMiniMixieQ’s™.
“We are very excited to launch one of the most anticipated collectible toys in Malaysia. At Mattel, we continue to inspire the wonder of childhood through imaginative play. The POP and SWAP™ feature certainly provides children different possibilities to build their own stories and the tiny cube carry-on sizes allow play to happen anytime, anywhere,” said Ms. Pink Fong, Head of Marketing, Mattel® Southeast Asia.
Parents, kids and toy collectors can get their hands on their favourite MyMiniMixieQ’s™ figurines and playsets exclusively on Lazada at http://www.lazada.com.my/matte
MyMiniMixieQ’s™ will be available on Lazada during December 2016, and follow by all major toy retailers and department stores. The product will retail ranging from RM13.90 to RM139.90.
For more information, visit play.mattel.com/my
Related: Mattel, Lazada Team Up on E-Commerce across Southeast Asia
