The Italian Trade Agency (ITA) in collaboration with Bologna Fiere and Cosmetica Italia, with the support of Malaysia External Trade Development Corporation (MATRADE) recently organized the Cosmoprof Worldwide Bologna Presentation held for the first time in Kuala Lumpur.
This presentation was held prelude to the world’s biggest international trade show for the beauty industry – Cosmoprof Worldwide Bologna 2018, from 15 – 19 March in Bologna, Italy.
“Cosmoprof Worldwide Bologna is the only exhibition in the world where more than 2,500
companies coming from 69 countries and 250,000 professionals of the beauty industry
develop new business relationships. The show collects the beauty industry under one roof,
and the international appeal of this exhibition is recognized by the whole beauty industry. We are glad to have the support from MATRADE in this presentation,” said Dr Samuel Porsia, Italian Trade Commissioner of Kuala Lumpur during his opening remarks.
Also attended and witnessing the presentation was H.E. Christiano Maggipinto,
Ambassador, Embassy of Italy in Kuala Lumpur together alongside with more than 100
attendees, mostly Malaysian manufacturers and importers.
At the presentation, MATRADE also announced that it will look into consideration to build a
Malaysia Pavilion at Cosmoprof Worldwide Bologna in 2019 to leverage greater opportunity
for Malaysian business to tap the European market through Italy.
The presenters include Mattia Miglio, International Marketing Manager of COSMOPROF,
Abu Bakar Yusof, Director of Lifestyle, Life Science & Medical Devices and Pharmaceutical
Section, MATRADE and Mawarni Hassan, Federation of Malaysian Manufacturers and was valuable for the beauty industry, professionals and trade businesses to promote the export
and import of cosmetics and beauty products.
It provided an analysis of the characteristics and changes in distribution channels and consumer needs, giving businesses wanting to expand to the European market and
worldwide, as well as building a better understanding of the international market.
“Following a process started in the past editions, Cosmoprof Worldwide Bologna 2018 will
continue its evolution to a “tailor-made” event, thanks to a clearer diversification for areas
and initiatives according to the professional profile of our visitors. Exports to Europe and
issues on taxes are also dealt with for smooth operation,” said Mattia during his presentation to guests and members of the media.
Italian exports of cosmetics to Malaysia amounted to EUR 8.1 million in 2016, making
Malaysia the 57th largest importer of Italian cosmetics (out of 177 countries considered by the Italian National Institute for Statistics). In particular relevance are the Italian exports of
perfumes, which in 2016 registered a growth of 5% compared to 2015 and amounted to 35% of the total value of Italian exports of cosmetics to Malaysia, with brands like Prada, Versace and Bvlgari.
Moreover, in 2016, imports of cosmetics from Malaysia reached EUR 1.6 million, with a
326% increase compared to 2015 which strengthened the already sizeable trade between
the two countries in the sector and made Italy a more important destination of Malaysian
cosmetic products.
For more information, visit Cosmoprof Worldwide Bologna.
Read also: Cosmoprof Worldwide Bologna Presentation | Oct 5 @ The Westin Kuala Lumpur
