LOGO, a retailer of international fashion brands, launched its first flagship store in Evolve Concept Mall at Ara Damansara last Friday with a campaign The 500 Label Hunt.
The launch was celebrated in style in the flagship store with the attendance of many VIPs and local celebrities. The guests were entertained by a fashion show featuring the collections of the international designer brands which are available in the store during a banquet dinner in the grand ballroom of the Evolve Concept Mall. Accompanied by surprisingly stunning live singing performances, the models strolled down the runway while wearing pieces from the different brands and for different occasions.
LOGO Fashion Lounge and Gallery in Evolve Concept Mall
The first-of-its-kind concept store, LOGO boasts a collection of more than 500 international designer brands from around the world to cater for women, men, as well as children. The flagship store covers a total area of 100,000 square feet, housing established labels from countries such as Italy, France, London and other international countries. A number of brands are exclusive to Malaysia, including Dsquared2, Just Cavalli, Maison Martin Margiela, MM6, Marc Jacobs (Men), Cerruti 1881, Viktor & Rolf, Vivienne Westwood and many more.
The selling price of merchandise is approximately 50% cheaper than retail price, with additional discounts, promotions, private sales and closed-door events for LOGO members.
The store has been designed to ensure a mix and match of collections from various international brands with different price ranges, even from as low as RM50. LOGO allows local fashionistas to access the quality international brands at discount outlet prices, where they can shop for some of the best brands here at cheaper prices.
LOGO has also launched a concept store at Gurney Paragon Mall, Penang, and a recently opened boutique at Freeport Outlet A’Famosa in Malacca. Busy fashionistas who can’t visit the stores can also shop online at www.logo-my.com.
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