Adidas has introduced an innovative new running shoe called AlphaBOUNCE, which provides an adaptive fit and feel for runners and versatile athletes.
The Alpha Bounce is designed using motion technology, which studies the movement of the foot to help create optimal support and comfort, enables athletes to stay focused on their run with fewer distractions and restrictions.
AlphaBOUNCE was developed using a motion capture technology called Aramis, which measures mechanics of the foot during movement. Based on motion capture insights during a runner’s stride, the defining features of AlphaBOUNCE were designed to offer support or expansion where the athlete needs it most, coupled with minimal materials and stitching.
AlphaBOUNCE also features a first of its kind FORGEDMESH upper, which is comprised of one layer of material with no seams, allowing the foot to move in its truest form. The FORGEDMESH is molded in a ribbed pattern in specific areas to allow for more support or expansion.
Priced at RM 399, the adidas Alpha Bounce is available in adidas Sports Performance KLCC and Pavilion Kuala Lumpur, and on shop.adidas.com.my.
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