In the spirit of World Oceans Day, Adidas and Parley for the Oceans has recently announced the launch of a limited edition iconic running shoe that was showcased at 2015’s Parley Talks ‘Oceans. Climate Talks ‘Oceans. Climate. Life’ at the United Nations in New York.
The shoe itself is manufactured from Parley Ocean Plastic®, which is collected in coastal areas in the Maldives, as well as illegal deep-sea gillnets retrieved by Parley for the Oceans’ partner organisation Sea Shepherd.
With the goal of developing and supporting new technologies to up-cycle ocean plastic debris, over the last year Adidas and Parley for the Oceans have worked on turning ocean plastic into technical yarn fibres that can be used for performance products. This shoe is the first in a series of products that Adidas is now able to produce using Parley Ocean Plastic.
French footballer Zinedine Zidane who is a supporter of the movement said, “This is an inspiring partnership between Adidas and Parley. What Adidas and Parley is doing, by turning waste into a running shoe, shows that even waste that is harming the planet can be used to create something special.”
Sneakers lover will be able to earn a pair of this limited edition kicks by participating in an Instagram contest. All you have to do is create a video and show how you can pledge to avoid single use plastic items and support Parley’s Ocean Plastic Program.
The competition will close on July 31 this year. The full rules of the game as well as the countries where the competition will be run will be disclosed on Adidas and Parley’s social channels. Act fast because there are only 50 pairs of shoes currently available worldwide.
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