adidas UltraBOOST Laceless, an innovative variant of the UltraBOOST, is getting a new colour update to commemorate the closing of 2017 running season. After its successful launch in July, two new colourways will be released to the public on December 6th 2017.
Inspired by runners who keep their city alive through running and the ever-changing colours of the sky, adidas will be re-releasing the existing model in powdered and neutral shades of dawn and an indigo blue version reminiscent of dusk. The UltraBOOST Laceless pairs ground-breaking technologies with stylish innovation to create the most effortless running shoe the brand has to offer. PrimeKnit technologies enable a laceless silhouette which is then structured together with BOOST™ sole, allowing the wearer to reach their full potential in adidas’ most minimal shoe to date.
Based on adidas’ tried and tested experiments with athletes, the brand’s famous PrimeKnit upper is reworked to create the right fit that clings to the wearer and guarantees peak performance even without laces. The sock-like fit as well as the collar construction design allows the foot to move in harmony with the silhouette. Other features include Integrated Forged PrimeKnit which is integral for lockdown and midfoot support and Aramis expansion zones around the metatarsal flex point.
Stephen Dobson, Design Director of adidas Running said: “The new colour update
celebrates runners who train at any time, who never stop, who keep their city streets alive even when runners on the other side of the world are sleeping. We have drawn inspiration from these moments by incorporating the powdered tones of dawn and the raw blue shades of dusk into the design, making the UltraBOOST Laceless a silhouette that makes each run greater.”
The UltraBOOST Laceless will be hitting stores on 6th December 2017 and each pair retails for RM900.
Available online at adidas.com.my and the following stores:
adidas Sports Performance Suria KLCC
adidas Sports Performance Pavilion
adidas Sports Performance The Gardens
adidas Sports Performance Midvalley Megamall
adidas Sports Performance Sunway Pyramid
adidas Sports Performance Sky Avenue
JD Sports Pavilion
JD Sports Sunway Pyramid
Follow the UltraBOOST Laceless story at @adidasrunning on Instagram, Twitter and
Facebook through #UltraBOOST.
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