As a popular e-commerce platform within the Southeast Asian region whose repertoire includes a complete collection of womenswear and the recent addition of menswear from local brands such as Pestle & Mortar, Bowerhaus, Lan Baharin, FattahAminxFar8, Cape Code, East India Company and many more, FashionValet now welcomes Indonesian singing sensation, Afgansyah Reza’s collection to the family.
Named Arez Co., the brand was founded in June 2015. The name “Arez” is taken from parts of the singer’s name to personify his dedication and parts of his life, feelings, ideas and attention to his loyal and caring fans whom have supported him in his career thus far. His fans being an integral part of his life are a constant inspiration during the creative process of his brand.
“I thought about my fans a lot when I made this,” quoted Afgan.
The brand focuses on producing unique and high quality merchandises, starting with clothing. In doing so, Arez Co. has been supported by a creative and autonomous team that is able to translate Afgan’s ideas into unique merchandising.
The use of bamboo cotton is present throughout the collection and their signature logo of reading glasses are seen on every piece symbolizing Afgan’s trademark look. The pieces consist of mainly t-shirts and have an overall relaxed and casual theme. They are unisex t-shirts so both men and women can wear them. Sizes run between S to XL and are very affordably priced at less than RM150 each. Colours are kept basic (grey, white and black) with the aim to match them with anything from jeans to slacks.
All 3 seasons will be available exclusively at www.fashionvalet.com and in their stores in Kuala Lumpur and Singapore. This is not the first time FashionValet is working with the esteemed singer. They were the main sponsor for his concert in Singapore on 20th November 2016.
“We first met Afgan at his concert last year and having his clothing collection available on our platform is a wonderful continuation of the relationship between him and FashionValet. I’m incredibly humbled and honoured that he chose us to exclusively launch and showcase his brand. He has many loyal fans in Malaysia who are definitely keen on supporting him!” commented Vivy Yusof, FashionValet’s Co-Founder. “We ship worldwide too so not only will his fans within this region be able to get their hands on his stuff, but everywhere else in the world as well,” she added.
The official launch took place at FashionValet’s Pavilion store in Kuala Lumpur on 11th March 2017 where Afgan himself made an appearance. A special meet and greet session was held for customers and fans to mingle and take pictures with the star.
Read also: FashionValet Launches Its Second Store In Pavilion Kuala Lumpur
