Swiss Watch’s signature timepiece exhibition, Art of Time 2024, marked its monumental 10th anniversary in grand style, transforming the Centre Court of Pavilion Kuala Lumpur into a haven for all things horology from October 2nd to 13th, 2024.
Spanning a 3,500 sq ft space, the exhibition transformed Pavilion KL into a horology wonderland, offering each of the 16 participating maisons – a stellar line-up including Baume & Mercier, Bell & Ross, Bovet, and Bvlgari – with each maison showcasing its distinctive craftsmanship and design through immersive, custom-built booths. Guests were treated to exclusive showcases of special editions, novelties, and limited-time offerings from each house.
The opening night of Art of Time 2024 was marked by a glamorous cocktail soirée, featuring a sneak preview of Rizman Ruzaini’s Fall/Winter 2024 collection, Mehrunissa, fresh from Dubai Fashion Week. Each piece from the collection, inspired by the elegance and power of Mughal Empress Mehrunissa, was paired with an equally striking timepiece, highlighting the fusion of fashion and watchmaking.
A key highlight of this year’s event was the unveiling of Dato’ Azizulhasni Awang as the first Friend of Valiram, honouring the celebrated athlete’s inspirational journey and shared values of excellence with Swiss Watch.
To elevate the experience, Läderach’s World Chocolate Master, Elias Läderach, conducted a special Sensory Masterclass, offering guests a deeper understanding of the intricate artistry shared between haute horology and fine chocolate making.
With exclusive shopping privileges, contests, and experiences, Art of Time 2024 was a standout celebration of luxury, precision, and design, cementing its reputation as the ultimate destination for watch enthusiasts in Kuala Lumpur.
The curtain may have closed on Art of Time 2024, but the legacy of watchmaking excellence lives on. For a deeper dive into the event’s highlights, visit swisswatchglobal.com/art-of-time-2024.
Read also: Swiss Watchmaker Maurice Lacroix Opens New Boutique in Kuala Lumpur
